What’s the best way to explain a complex concept that’s difficult to comprehend? An explainer video, of course!
Videos are a perfect way to combine the visual aspect with the audio and create educational content accessible for anybody.
However, posting raw footage has gone out of fashion, that’s why using editing software to elevate your explainer videos has become a must.
What Are Explainer Videos?
Explainer videos are concise videos designed to explain a product, service, or concept in a straightforward manner. Their goal is to make complex or new ideas easy to understand while engaging viewers.
Such videos typically have a mix of visual elements like animations, icons, and motion graphics, and audio elements like a voiceover or background music.
Explainer videos can be connected to basically any field. For example, a marketing team might use them to show the way their product works, or a YouTuber can give you more depth about certain plot twists in your favorite TV show.
If you would like to know more about explainer videos and see some great examples, you should check out this article: https://blog.hubspot.com/marketing/explainer-videos
How to Make Explainer Videos: 4 Tips
Before exploring the benefits of video editing software for making explainer videos, let’s cover some essential tips:
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Keep it Short
The shorter an explainer video is, the better. You don’t want to overwhelm the viewer with tons of information. If they’re watching an explainer, there’s a good chance they’re already confused, so avoid confusing them even more.
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Use Plain Language
Since the purpose of explainer videos is to… well, explain things, it’s crucial to make them as clear as possible.
Viewers don’t have to watch an explainer video of your explainer video afterward, do they?
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Add a Voiceover
Some people are visual learners, some are auditory. Your goal should be to try satisfying both groups at a certain level.
Always add a voiceover and don’t forget about audio quality. Crisp audio helps get that professional tone and make the video more enjoyable.
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Don’t Just Say 一 Show
As we’ve said, everyone has their own way of learning. While a certain part of your audience will focus on the voiceover, there’s still a considerable number of viewers who won’t even pay attention to it. They need you to show them how a product works, and not just talk about it.
Why Use Video Editing for Explainer Videos?
There’s actually one more tip for creating a successful explainer video. And this tip is to leverage video editing software. Let’s discuss why it’s so important.
Polished Visuals
High-quality visuals are the backbone of any successful explainer video. A video editor allows you to transform the raw footage into a piece of art.
You can brighten the scenes that look too dark, adjust saturation, and apply color correction. And if your footage is of low quality, editing software can help you improve it and increase the resolution.
Voiceovers and Music
As we’ve said, audio design is an important part of explainer videos. And video editing software is precisely the way to add it.
Record a voiceover, choose royalty-free music, search for background sounds. Open all the files in your editing software, and start creating.
Motion Graphics and Animations
Motion graphics and animations are often the defining features of explainer videos. They help illustrate abstract concepts and bring the narrative to life.
Advanced video editing software provide tools to add these animated elements seamlessly. From animated text to graphic transitions, these visuals help break down information and make the video more dynamic.
Seamless Transitions
Transitions are another important thing that a successful explainer video should have. Create a seamless flow between your scenes to make the content even more engaging.
Some editing software provide various transition presents that make the process smoother and faster.
Effects and Filters
Visual effects can transform the entire look and feel of your video.
There are plenty of options available. You can add various creative elements such as stickers and callouts or apply filters like vintage or VHS ones.
Editing software also offers advanced features for content creators striving to achieve an even more professional look. They may vary from tools like motion tracking and chroma key to 3D animations and AI-powered effects.
Text and Captions
Text is another thing that a good explainer video should have. Viewers can easier perceive the message you’re trying to convey. Moreover, text can add creativity to your video.
And don’t forget about captions, since plenty of people often watch videos without sound at all, just reading the text.
The Bottom Line
Explainer videos are a perfect way to clarify complex concepts to a broad audience. But to make them truly effective, it’s necessary to edit a video, instead of just posting raw content.
Video editing software allows content creators to elevate their explainer videos with various elements such as text, effects, transitions, voiceovers, and more.
Use all of that to make your explainer videos both educational and entertaining, since this is the key to creating professional, impactful content.
